GENZ4GTM Brand Kit 2026
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Color Palette

Primary
Pink#FF4F9A--g4g-pink
Yellow#FFD93D--g4g-yellow
Purple#2B0B3F--g4g-purple
White#FFFFFF--g4g-white
Secondary
Bubble Gum#FDADE1--g4g-bubble
Orange#FF6B3D--g4g-orange
Mint#00FDBB--g4g-mint
Cream#F5F0E8--g4g-cream
Backgrounds
Dark Purple#1E0A2E--g4g-bg-dark
Dark Green#113321--g4g-bg-green

Color Logic System

Every background has a defined icon color, label color, and text color. Never mix outside these rules.

Pink BG
IconYellow
LabelYellow
TextWhite
Purple BG
IconYellow
LabelYellow / Pink
TextWhite
Orange BG NEW
IconWhite
LabelWhite
TextWhite
Mint BG NEW
IconDark Green
LabelDark Green
TextDark Purple
Bubble Gum BG
IconPurple
LabelPurple
TextPurple
Cream BG
IconPurple
LabelPurple
TextPurple
Dark BG
IconPink
LabelPink / Yellow
TextWhite
Dark Green BG
IconMint
LabelMint
TextWhite

Content Labels

Pill badges for content categories.

Jobs.g4g-label--jobs
Events.g4g-label--events
Talent.g4g-label--talent
Partner.g4g-label--partner
Insights.g4g-label--insights
Community.g4g-label--community
GTM.g4g-label--gtm
Matching.g4g-label--matching
Network.g4g-label--network
Spotlight.g4g-label--spotlight
Success.g4g-label--success
Launch.g4g-label--launch
Top Candidate.g4g-label--top
Placement.g4g-label--placement

Icon System

Complete icon set — all 8 categories

01 — Content Category Icons

PLACEMENT OF THE DAY
NEW PARTNER ALERT
EVENT ANNOUNCEMENT
GTM INSIGHT
SUCCESS STORY
COMMUNITY
THOUGHT LEADERSHIP
CANDIDATE SPOTLIGHT

02 — Functional / UI Icons

JOBS
MATCHING
NEWS/EVENTS
INSIGHTS
TALENT
LOCATION
CONTACT
APPLY
PARTNER
NETWORK

03 — Matching & Recruitment

MATCH
OPEN POSITION
TOP CANDIDATE
CONNECTION
SPEED MATCH
VETTED
CAREER QUIZ
GTM GROWTH

04 — Innovation, Future & Speed

STARTUP LAUNCH
GEN Z UPWARD
NEXT ORBIT
ALWAYS ON
SPOTLIGHT
APPROVED
SIGNAL/REACH
FOCUS

05 — Culture, Community & Identity

MINDSET
CULTURAL VOICE
HUMAN MATCH
PROGRESS
TRUST/SAFE
SPEED
FREQUENCY
HORIZON

06 — Decorative System Elements

DOT GRID
ENERGY ARROW
CROSS/PLUS
WAVE STACK
SLASH
RHYTHM
CONSTELLATION
MOMENTUM

07 — Symbol Variants & Brand Grammar

STAR — PINK
STAR — YELLOW
STAR — PURPLE
STAR — ORANGE
STAR — MINT
RING + STAR
2 CIRCLES+STAR
STAR BADGE

08 — Arrow & Direction Variants

UP — PURPLE
UP — PINK
UP — YELLOW
UP — ORANGE
UP — MINT
UP — BUBBLE
UP — CREAM
UP — WHITE
DIAGONAL
RIGHT
CIRCLE →

Typography

Display / 48px / 800Gen Z Talent
Heading / 32px / 700GTM Matching Platform
Subheading / 24px / 600Find your next role
Body / 14px / 400We connect Gen Z talent with the best GTM roles at high-growth startups. Fast matching, real culture fit.
Label / 10px / 700 / trackedGENZ4GTM · BRAND KIT 2026

Usage

Import
<link rel="stylesheet" href="genz4gtm_brand_kit.css">
Labels
<span class="g4g-label g4g-label--jobs">Jobs</span>
<span class="g4g-label g4g-label--insights">Insights</span>
CSS Variables
.my-element {
  background: var(--g4g-pink);
  color: var(--g4g-white);
  font-family: var(--g4g-font-primary);
  border-radius: var(--g4g-radius-pill);
}